The company


In the heart of the “Plana Baja” of Castellón, a privileged climate for citrus cultivation

We are a family company dedicated to the production and commercialization of citrus fruits and high quality melons. We are located in the heart of the “Plana Baja” area of Castellón, where we have a privileged microclimate for citrus cultivation.

SERIFRUIT are currently a leader in the production and export of Mediterranean citrics. The experience as producers and the direct relationship with the field, allows us to offer an excellent production of oranges, Mediterranean clementines in addition to different varieties of melon, lime and kumquat. Thus offering export service during the 12 months of the year.

Thanks to the growing capacity of production, preparation and distribution of its products, as well as its recognized quality, SERIFRUIT markets from Betxí more than almost 1.000 tons of fruit daily in the middle of the campaign, are distributed to Europe and other international markets.

Serifruit is currently a leader in the production and export of high quality Mediterranean fruit.


More than 50 years of experience in production and marketing in the citrus sector

After more than 50 years of experience in production and marketing in the citrus sector with different and innovative projects, Vicente Serisuelo founded SERIFRUIT in 1997 with the support of his family fully involved in the family business.

In these initial steps, SERIFRUIT installs its headquarters in modest facilities in the city of Burriana (Castellón), from where they start exporting citrus fruits and melons all over Europe, and increasing day by day their ability to work. After these first years of experience and its consolidation in the sector, in 2003, SERIFRUIT inaugurates its first plant of horticultural manufacture in Betxí (Castellón), its hometown. Modern facilities of more than 18,000m2 where more than 4oo tons of daily.

With this step SERIFRUIT is settled in the sector as a business reference in the export of citrus fruits. In addition, we acquired in 2016 new facilities also in Betxí, of an area of 30,000m2, where we can make more than 5oo tons of daily.

With no doubt, we can affirm that SERIFRUIT is he has earned the trust of their clients. A company of family character, where the new forms of management and the desire for innovation makes it stand out in a region of great citrus tradition.


The latest technology for the handling and distribution of our products

SERIFRUIT has facilities with the latest technology for the handling and distribution of our products, with the ability to prepare the fruit as soon as possible so that it arrives fresh to the customer. With this, we make sure that the product retains and maintains all its properties and qualities, seeking to offer a high quality product.


The first facilities of SERIFRUIT, where the company headquarters are currently located, were designed with the aim of preparing the fruit with the shortest possible time.

The facilities of 18,000m2 were inaugurated in 2003, with the capacity to make 400 tons of fruit daily in their manufacturing lines. There work more than 300 workers from the area, who after years of job stability, have formed a family that works in unison.

18,000m2 of surface

400 tons per day


The facilities were acquired in 2016, and have been adapted and transformed of the most modern technology, in order to offer the quality that SERIFRUIT needs in its products.

The facilities have 30,000m2, and can handle 500 tons a day. They have capacity for more than 400 workers, forming a new, modern and young team that ensures the illusion and encouragement that this new project requires, but based on the experience acquired during all these years.

30,000m2 of surface

500 tons per day